Simple....
They're INVISIBLE! When Porta-Bote is
mounted atop a car, it looks just like a surfboard. When on top
of an RV (Caravan) you can't see it at all! When Porta-Bote is
out on the water, it looks just like a "non-folding" boat. The
only time you can be sure you're looking at an honest to goodness
Porta-Bote is during the short time it takes to open or close
one. Once you own one and know "what it's all about", it's easy
to identify Porta-Bote. All of a sudden, you notice them "all
over the place".